Instead, he’s focused on building up the generative art scene. But an Art Blocks exhibition isn’t the benchmark for success. An installation in the Guggenheim would be nice, he admits, and he thinks modern art museums will come around. He isn’t focused on these metaverse creations breaking through to the meatspace. But the blockchain allows for digital ownership to thrive online. Generative art as a practice predates NFTs by decades, Calderon said Ethereum is hardly a necessity when it comes to computerized masterpieces. And it’s compellingly different and still beautiful, and you still know that it belongs to that same algorithm. What makes a specific, generative project brilliant – or really the ones that stand out – are when you press the spacebar, and the entire output changes. “With generative art, or algorithmic art, you might spend 40 hours building an algorithm that is shaped and tweaked and finessed into producing seemingly unlimited outputs,” Calderon said. For half a year it was him, one full-time coder and one part-time engineer keeping the NFT platform afloat. It’s a major turnabout for a website that scraped by for its first 10 months atop a backend built on novice code, Calderon said. He’s targeting 10 full-time engineers by the end of the year, and perhaps double that by mid-2022. Calderon said in an earlier interview that the cash will fund an expansion of the engineering team. “People are very well aware of the influence that they carry in this space, and I think some people wield it very, very, very well and some people wield it I think in a scary way.” Art Blocks on the riseįor Art Blocks, however, the focus is on growth. “I’m literally just afraid of saying something that will trigger people into buying something or selling something,” he said. It’s a role Calderon said he was still coming to terms with. “Snowfo,” as he’s known, is now one of the minor celebrities of the NFT space. 6 episode of “Opinionated.” A “blockchain nerd” and entrepreneur who runs an artisanal tile import business in Houston by day, he said his 11-month-old hobby has completely taken off. “It’s been a great ride,” Calderon said on the Oct. Its geometric, sometimes psychedelic computer creations have generated over a billion dollars in trading volume atop the platform, according to data compiled by. The round closed in August, before Art Blocks exploded into the non-fungible token (NFT) mainstream as a hub for so-called “generative” art created by algorithms and code. Existing investors Libertus Capital and the crypto investment communities Flamingo DAO and The LAO also re-upped, Art Blocks founder Erick Calderon said on CoinDesk’s “Opinionated” podcast. True Ventures pitched in 50% of the round with major participation from Galaxy Interactive, Galaxy Digital’s entertainment-focused venture fund, and Collab Currency. Art Blocks, the computer-generated digital art market where chromatic squiggles have commanded millions of dollars, raised $6 million in an equity round.
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