![]() Juice labelling will be clear, department says Mr Plunkett said any effort to help consumers make better choices was positive, but they may confuse consumers even further. "But when you start reading the level of detail behind the level of Australian ingredients, and the bar indicator on the prescribed labelling, it does start to get quite confusing." I think the intent of clarity around this topic is a good thing. "I think there are a core group of consumers out there who do take an interest in country of origin and other aspects of the food that they buy, but I think there's a large percentage of consumers who simply don't. ![]() "The science behind the formulation probably says that's what should be done, but I think the consumer would find that pretty misleading," he said. Lencia Fruit Juices director Paul Plunkett said he was hopeful the new labels would help consumers who were looking to buy Australian.īut he said many manufacturers that were using foreign concentrate would be able to label their products as majority Australian. The labels, which make clear what percentage of a product is grown or manufactured in Australia, will be phased in over two years. The states and territories have signed off on the Federal Government's plans for new country of origin labels, which will start appearing from July 1. New labels will require products to display what percentage of the contents are Australian, but for juices made from concentrate, the labelling may still leave consumers in the dark about whether the majority of the fruit is local. Many of the fruit juices sold in Australia are a mix of foreign concentrate and Australian water. ![]() New country of origin labels might still leave consumers unclear about where the ingredients in their fruit juice have come from, a producer says.
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